To further expand my knowledge of what I need to do to make my magazine appeal to my target audience, I sought out someone who matched my demographic. Neil is just above the average age of my competitions reader base and, whilst he's not an extreme indie music fan, he listens to indie music.
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Doing this has let me know that the best gifts to appeal to my target audience will be free downloads of songs and that a red color scheme will appeal. It also let me know that I could open up my readership with an online version of my magazine, thus I could consider making reference to our website in the magazine.
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